Weider – A Fitness Icon

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The fitness equipment of brand Weider shares its name with the surname of famous body builder Joseph E. Weider who co-founded the IFBB, created Mr. Olympia contests and published several famous fitness magazines. However, the Weider fitness equipment has no present connection with the Weider companies for global nutrition and health except for the name, and is completely owned by ICON Health and Fitness, Inc.

The ICON employs more than 2500 staffs in 9 global locations with the head office at Logan, Utah. The company has firm grips over the fitness industry and conquered the world with several famous brands with specialty fitness, exercise and sports equipment. Founded in 1977 as Weslo, Inc. to manufacture kitchenware and domestic equipment the company expanded tremendously in the eighties when there was revolution in the fitness industry. The famous Weider Health and Fitness took over them in 1988 and expanded the business of manufacturing fitness equipment, but released after two years to a part of Bain Capital, Inc. from Boston. They coined the new name ICON Health and Fitness, Inc. Later the ICON expanded more by acquiring the brand NordicTrack and later FreeMotion Fitness, Inc to add up their range of quality home-in and commercial fitness goods.

The ICON has wide range of fitness equipment such as Treadmills, Ellipticals, Exercise Bikes and Strength Training for both in-house and commercial purpose under several famous specialty brands. They are NordicTrack, ProForm, Weider, Healthrider, Premotion Fitness, Image, Weslo, Epic, Reebok, Gold’s Gym and iFit.

The Weider brand is specialized for strength training equipment. They are trusted over 25 years for manufacturing high quality   Weight   Benches , All-in-One system and other  weight  training equipment that will surely give you the Weider quality performance. Kettle Bells, Free Weights, Home Gyms and relevant power training products come under this brand.

The Weider 40lb Powerbell and Weider 20lb Powerbell are weight adjustable kettle bells that can be personalized for various types of workouts. The SpaceSaver® Design increases its utility and a user DVD and Elite Fitness journal is provided with them. As these kettle bells have loose adjustable weight plates they are also used for free weight training. The Weider Powermax is free weight that comes with special door attachment for multiple training processes, movable push-up stand and two Abs and Core straps. The PINK Fitness Workout Kit comes with free weight plates, user manual, journal and accessories for weight training freak ladies.

The Weider Home Gym range has several specialized products such as Weider X-Factor (WXF09) which may be used commercially and comes with lifetime warranty. The in-home version is WXF092 which has been modified over the WXF09 model to house a big seat with seat back. Weider Club  Bench , Weider C720 System and Weider Club 8980 W system are other popular home gym models.

The  Weight   Bench  models are Weider 220 W, Weider Club 290 W, Club Sidekick, Weider Club 190  Bench , Pro 250  Bench  or Combo Set and the most popular of this category Pro 230  Bench .

Weider’s most popular products are power strength products and Total Body Works 5000 and CLUBTM Inversion System that has advanced features of InvertSelect(TM) and AxisSelect(TM) for adjusting rotation and centre of gravity for practicing excellent inversion exercises, are most popular among them. Others in this category are Weider 290 Power Tower and Weider 390 Power Tower.

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Source by Praveen Pai

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